Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) is a journal that provides scientific information about the development of science and technology in the field of accounting and management. The scope of the Maneksi Journal includes: financial accounting, public sector accounting/good governance, management accounting, taxation, management, and administration. Jurnal Maneksi (Management Ekonomi Dan Akuntansi) has been certified as a scientific journal by the Director General of Higher Education, Research, and Technology. Number: 10/C/C3/DT.05.00/2025, as Sinta 4 from Volume 10 No.1 2021 to Volume 14 No.2 2025 (Juni). Jurnal Maneksi (Management Ekonomi Dan Akuntansi) is published four times a year, namely in March, June, September, and December. p-ISSN: 2302-9560 dan e-ISSN: 2597-4599 DOI Prefix 10.31959
DUA DEKADE PENELITIAN GREEN ACCOUNTING DI INDONESIA
Introduction: This study systematically maps and analyzes the development of green accounting research in Indonesia over the last two decades (2005–2025). It aims to identify significant trends, methodological patterns, thematic focuses, research gaps, and potential future directions. The topic has gained increasing academic interest in Indonesia, driven by growing demands for environmental responsibility and sustainable business practices. Methods: This qualitative study uses a Systematic Literature Review (SLR) approach to analyze 62 articles published in accredited national journals (Sinta 1 and 2) from 2005 to 2025. Articles were classified by research focus, methodology, and analytical techniques to reveal trends and gaps in the field. Results: These findings indicate a progressive movement in green accounting research, reflecting the increasing integration of environmental responsibility into business and academic discourse. However, the diversity of approaches and inconsistent results among these studies suggest that this field is still evolving and offers significant opportunities for further exploration. Conclusion and suggestion: Green accounting in Indonesia has made significant progress, but remains conceptually and practically diverse. Future research should extend beyond financial perspectives to include behavioral, governance, and sustainability dimensions. Increased awareness, regulatory support, and academic collaboration are essential for green accounting to become a transformative tool for sustainable development. Keywords: Green Accounting, Indonesia, Systematic Literature Review
Copyright (c) 2026 Mohamad Djasuli , Syifa Riyani Agustin, Khoirotul Amaliah, Dewi Kurnia Sari , Samania https://creativecommons.org/licenses/by/4.0/
PURCHASE INTENTION AS A MEDIATOR BETWEEN SOCIAL MEDIA MARKETING AND MARKETPLACE IN PURCHASE CONVERSION, WITH PERCEIVED SCARCITY AS A MODERATOR
Introduction: Digital transformation has significantly altered the marketing landscape and consumer behavior, with social media and online platforms becoming the primary venues for interaction between businesses and the public. This change not only presents new opportunities but also challenges in converting consumer interest into actual purchases. This research explores how consumer engagement in the digital world contributes to purchasing decisions and how perceptions of product limitations strengthen that relationship. Methods: Using a quantitative approach through an explanatory research design, data were collected from 180 respondents from the Kupang City community using closed questionnaires and analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method. Results: The research results indicate that marketing activities on social media and digital platforms have a significant influence on purchasing decisions, both directly and indirectly through increased consumer interest. The findings also indicate that the perception of product exclusivity (scarcity) can strengthen the urge to make a purchase. Conclusion and suggestion: The implications of this research emphasize the importance of digital communication strategies that focus on creating value, trust, and urgency in building purchasing decisions in a competitive digital environment, especially in the context of developing local areas like Kupang City. Keywords: Digital Consumer Behavior, Marketing Communication, Online Interaction, Product Exclusivity, Purchase Conversion
Copyright (c) 2026 Klaasvakumok Jehezkielomi Kamuri, Noldy Danny Paul Mumu https://creativecommons.org/licenses/by/4.0/
ANALISIS PERBANDINGAN KINERJA KEUANGAN PT TELKOM INDONESIA (PERSERO) TBK DAN PT INDOSAT TBK TAHUN 2022-2024
Introduction: Financial performance is a crucial indicator for assessing a company’s health and prospects, particularly in the rapidly growing telecommunications sector amid digital transformation. The purpose of this study is to compare the financial performance of two telecommunications companies to assess their effectiveness in financial management and competitiveness. Methods: “This study uses a descriptive quantitative method using financial report data for the 2022–2024 period obtained from the Indonesia Stock Exchange (IDX). The analysis was conducted using financial ratios, including liquidity ratios (current ratio, quick ratio, cash ratio), solvency ratios (DAR, DER), activity ratios (TATO, FATO), and profitability ratios (NPM, ROE, ROI)” Results: The study shows higher liquidity, capital structure, asset utilization efficiency, and profitability than Indosat. The liquidity and solvency are relatively stable, with better asset efficiency and superior profit-generating capabilities from equity and total assets. Conversely, Indosat shows an improving trend in several ratios, but its value remains below Telkom's. These findings provide a proportional financial comparison between state-owned companies and large private operators, and serve as a reference for strategic decision-making in the telecommunications sector. Keywords: Activity, Liquidity, Profitability, Solvency
Copyright (c) 2026 Ni Luh Eka Lestari, Ni Nyoman Suli Asmara Yanti https://creativecommons.org/licenses/by/4.0/
THE INFLUENCE OF SERVICE QUALITY, CUSTOMER TRUST, AND WORD OF MOUTH ON TRANS BANYUMAS USER DECISIONS
Introduction: Public transportation plays a vital role in supporting people’s mobility, particularly amid growing competition from technology-based services. Trans Banyumas is here to provide modern, comfortable, and affordable public transportation. However, there are still obstacles related to the perception of service quality, trust level, and the effectiveness of word-of-mouth that can affect user decisions. This study will examine how the influence of service quality, customer trust, and word-of-mouth communication affects people’s decisions about using Trans Banyumas. Methods: This research uses a quantitative, associative approach. The sample size was 159 respondents, selected using purposive sampling criteria, including those who had used Trans Banyumas in the last three months. Data were collected through live and online questionnaires and then analyzed using multiple linear regression in SPSS version 27. Results: The analysis findings indicate that service quality, customer trust, and word of mouth have a positive and significant impact on user decisions. The conclusion of these findings confirms that consistently improving service quality, strengthening trust, and optimizing user recommendations are effective strategies to encourage decisions to use Trans Banyumas. Keywords: Customer Trust, Service Quality, Word of Mouth, User decision
Copyright (c) 2026 Siti Rahayu, Herni Justiana Astuti, Fatmah Bagis, Restu Frida Utami https://creativecommons.org/licenses/by/4.0/
PENGARUH GREEN ACCOUNTING, PENGUNGKAPAN ISLAMIC CORPORATE SOCIAL RESPONSIBILITY, DAN INTELLECTUAL CAPITAL TERHADAP NILAI PERUSAHAAN.
Introduction: This study aims to analyze the influence of Green Accounting, Islamic Corporate Social Responsibility, and Intellectual Capital on the value of mining companies listed on the Indonesian Sharia Stock Index in 2019-2024. This study focuses on the growing need for sustainable business practices aligned with Sharia principles, as well as on the importance of transparency and resource efficiency in enhancing firm value in investors' eyes. Methods: This study uses quantitative research with a clause-associative approach, employing multiple linear analysis techniques, supported by SPSS software version 27. The study uses 87 company patterns and eight company samples, employing purposive sampling with specific sample criteria. Results: This study indicates that Green Accounting has a partial effect on firm value. In contrast, Islamic Corporate Social Responsibility has no significant effect on firm value, and Intellectual Capital has no effect on firm value. However, all three variables simultaneously influence firm value. Conclusion and suggestion: Based on the analytical findings tested, it can be concluded that Green Accounting has a partial positive effect on firm value. Meanwhile, Islamic Corporate Social Responsibility and intellectual capital have no significant effect on firm value. However, Green Accounting, Islamic Corporate Social Responsibility, and Intellectual Capital simultaneously influence firm value. Future researchers should expand the research period to provide a comprehensive overview of consistency. Furthermore, they could include other companies, not just mining companies, but also other sectors or non-Sharia companies. Adding variables and improving the research measurement methods could yield a more diverse set of firm values. Keywords: Company Value, Green Accounting, Intellectual Capital, Islamic Corporate, Social Responsibility
Copyright (c) 2026 Janatul Munawaroh, Dinda Fali Rifan, Nurhayati https://creativecommons.org/licenses/by/4.0/
ANALISIS ABNORMAL RETURN DAN TRADING VOLUME ACTIVITY SAHAM LQ45 ATAS PENGUMUMAN RESHUFFLE KEDUA KABINET PEMERINTAHAN PRESIDEN PRABOWO
Introduction: This study investigates the Indonesian stock market's reaction to the announcement of President Prabowo's second cabinet reshuffle on September 8, 2025. He primary objective is to evaluate whether this political event influences stock price fluctuations and trading volume, thereby illustrating the market's capacity to effectively integrate new public information. Methods: Utilizing a quantitative approach, the research applies an event study methodology to identify unusual returns through the Market-Adjusted Model. One sample test is utilized to determine the significance of these non-normal returns, while A Paired Samples T-test investigates differences in TVA before and after the event. The sample of equities listed in the LQ45 Index was observed within an 11-day window comprising five trading days before and after the announcement date. Results: The analysis indicates statistically significant abnormal returns on days t+1, t+2, and t+4 post-reshuffle, demonstrating investors' responsiveness to political developments. Conversely, no statistically significant changes in trading volume activity were detected between pre- and post-event periods, suggesting that investor trading behavior remained largely unaltered despite price movements. Conclusion and Suggestion: This research underscores the transient effects of political events on financial markets and emphasizes the need for investors and policymakers to prepare for potential short-term disruptions following significant political announcements. Keywords: Abnormal Returns, Cabinet, Event Study, , Information, Trading, Reshuffle, Volume Activity,
Copyright (c) 2026 Natashia Amelia Ariyani Eny Trimeiningrum https://creativecommons.org/licenses/by/4.0/
PENGARUH UKURAN PERUSAHAAN, PROFITABILITAS DAN FINANCIAL LEVERAGE TERHADAP PERATAAN LABA
Introduction: This study aims to examine the influence of firm size, profitability, and financial leverage on income smoothing in manufacturing companies within the food and beverage subsector listed on the Indonesia Stock Exchange during the 2020–2023 period. Income smoothing is an important issue because it may affect the quality of accounting information used by investors, creditors, and other stakeholders in making economic decisions. Methods: The research employs a quantitative approach using secondary data obtained from annual financial statements. The sample was selected through a purposive sampling technique, resulting in 31 companies with a total of 124 observations. Data analysis was conducted using multiple linear regression, preceded by classical assumption testing to ensure the validity of the model. Results: The results show that firm size and financial leverage have a positive and significant effect on income smoothing, while profitability has a negative and significant effect. Simultaneously, the three independent variables were proven to influence income smoothing practices, with the model explaining 81.3% of the variation in income smoothing. Conclusion and suggestion: These findings indicate that internal company factors play an important role in driving managerial incentives to perform income smoothing. The study recommends strengthening financial reporting transparency and oversight to reduce such practices. Future research is suggested to incorporate additional variables such as ownership structure, audit quality, and corporate governance mechanisms and to broaden the research scope to provide a more comprehensive understanding of the determinants of income smoothing. Keywords: Financial Leverage, Firm Size, Income Smoothing, Profitability
Copyright (c) 2026 Susanti Diana Mahri, Ahmad Zuliansyah, Suhendar https://creativecommons.org/licenses/by/4.0/
ANALISIS AKUNTABILITAS DAN TRANSPARANSI PENGELOLAAN DANA DESA PADA KEGIATAN BUDAYA KASEPUHAN CISITU LEBAK BANTEN
Introduction: The study aims to examine the accountability and transparency of Village Fund management in supporting the Seren Taun cultural activity in Desa Kujangsari, Kecamatan Cibeber, Kabupaten Lebak. The research is based on concerns about limited cultural budgeting and weak public access to financial information. Methods: This research employs a qualitative descriptive approach, using interviews, observations, and financial document analysis to evaluate the stages of planning, implementation, administration, reporting, and accountability. Results: The findings show that most procedures align with regulatory requirements, although the planning stage does not meet the mandated timeline. Transparency is limited because the village publishes budget realization only through social media, without physical information boards. The allocation for Seren Taun is only 0.48 percent of the total village expenditure and is distributed as a cultural grant, with no detailed reporting from the traditional institution. Conclusion: Administrative compliance exists, but transparency and cultural fund reporting remain weak. The study recommends establishing reporting standards for cultural grants and increasing budget allocation for cultural preservation. Keywords: Accountability, Cultural Governance, Seren Taun, Transparency, Village Fund Management
Copyright (c) 2026 Suprianto, Meutia Riany https://creativecommons.org/licenses/by/4.0/
THE EFFECT OF PRICE, PRODUCT, AND PHYSICAL EVIDENCE ON CONSUMERS’ PURCHASE DECISIONS AT MIE GACOAN JEMBER REGENCY
Introduction: The rapid expansion of Indonesia’s fast-food sector has intensified market competition, prompting brands to identify the key drivers of consumer buying behavior. This research investigates how price, product quality, and physical evidence influence consumer purchasing decisions at Mie Gacoan, Jember Branch. The study specifically seeks to assess how each of these variables, both individually and collectively, affects the purchasing behavior of young consumers, who are primarily comprised of students and university-level respondents. Methods: This study adopted a quantitative field research Design, drawing on primary data obtained from 160 respondents selected through purposive sampling. The gathered data were analyzed using multiple linear regression techniques, aided by statistical software to evaluate both the individual (partial) and combined (simultaneous) influences of the examined variables. Results: The results of this study reveal that the three independent variables have a positive and significant impact on consumer purchasing decisions, with product quality identified as the most influential factor. An Adjusted R^2 value of 0.617 indicates that about 61.7% of the variance in purchase decisions is explained by these variables. In contrast, the remaining 38.3% is attributed to other determinants beyond the scope of this model. Conclusion and suggestion: The study concludes that the combination of competitive pricing, high product quality, and appealing physical evidence is the key determinant shaping purchase decisions among young consumers. The practical implications of this research highlight the importance of implementing marketing strategies that prioritize product quality and customer experience to sustain consumer loyalty and strengthen the brand’s competitive position in the fast-food industry. Keywords: Mie Gacoan, Physical Evidence, Price, Product Quality, Purchase Decision
Copyright (c) 2026 Adimas Ilham Aminullah, Roro Aditya Novi Wardhani, Yusita Titi Hapsari https://creativecommons.org/licenses/by/4.0/
AN EVALUATION OF PATIENT SATISFACTION WITH INPATIENT SERVICES AT UPTD COMMUNITY HEALTH CENTER OF MUMBULSARI, JEMBER REGENCY
Introduction: Patient satisfaction is a crucial indicator of healthcare quality, serving as a benchmark for evaluating service performance in primary care institutions. This study examines how SERVQUAL dimensions affect inpatient satisfaction at UPTD Community Health Centers, Mumbulsari, Jember. Methods: Data were gathered once within a predetermined time frame from patients who had received inpatient care during the preceding three months using a cross-sectional, quantitative strategy. Ninety respondents made up the sample, which was chosen using a combination of purposive and incidental sampling methods and calculated using Ferdinand's formula. The five SERVQUAL dimensions were measured using a standardized questionnaire with a five-point Likert scale. SPSS-supported multiple linear regression was used to examine the data. Results: The findings showed that tangibles, responsiveness, empathy, and assurance all significantly and favorably impacted patient satisfaction, with assurance being the best predictor. Unexpectedly, there was a strong negative correlation between reliability and satisfaction, meaning that as reliability increased, patient satisfaction decreased. This result may indicate problems with measurement validity or reflect a mismatch with patient expectations. With an Adjusted R2 of 0.819, the regression model showed strong explanatory power, indicating that aspects of service quality had an important impact on patient satisfaction. Conclusion and suggestion: It is concluded that improving assurance, responsiveness, empathy, and tangibles should be prioritized in service delivery, while the negative reliability effect requires further investigation to refine measurement tools or manage patient expectations. These findings have practical implications for enhancing primary healthcare management, particularly in strengthening staff competence, service responsiveness, and facility standards to increase overall patient trust and satisfaction. Keywords: Inpatient Care, Patient Satisfaction, Public Health Center, SERVQUAL
Copyright (c) 2026 Lutrianingsih, Roro Aditya Novi Wardhani, Harmawan Teguh Saputra https://creativecommons.org/licenses/by/4.0/
PENGARUH RETRIBUSI DAERAH, HASIL PENGELOLAAN KEKAYAAN DAERAH YANG DIPISAHKAN, DAN LAIN-LAIN PENDAPATAN ASLI DAERAH YANG SAH TERHADAP PENDAPATAN ASLI DAERAH JAWA TENGAH PERIODE 2021-2023
Introduction: This study uses Regional Retribution, Separate Regional Wealth Management Income, Other Legitimate Regional Income to see how the three variables affect the Regional Original Income off all Regencies/Cities in Central Java for the 2021-2023 period. Methods: Descriptive Statistical Tests, Classical Assumption Tests, and Multiple Linear Regression Analysis uses to analyze the influence between variables using SPSS analysis statistics because this study is a quantitative study. Results: The results indicate that Regional Retribution does not significantly and negatively affect Revenue Original Income, Separated Regional Wealth Management Income significantly and negatively affects Regional Original Income, and Other Legitimate Regional Income does not significantly and negatively affect Regional Original Income. Conclusion and suggestion: The increase in revenue from Separated Regional Wealth Management Income has not been able to maximize Regional Original Income. In addition, the less than optimal revenue from Regional Retribution and Other Legitimate Regional Income has not been able to drive an increase in Regional Original Income. This is influenced by other variables that can increase Regional Original Income, such as 8.6% of the determination coefficient (R2), can be interpreted ad independent variabeles in the study affecting Regional Original Income by 8,6%, while other factors affect 91.4%. The scope of the next study must be expanded, use a longer period, and other variables such as Regional Tax can be added for more accurate results. Keywords: Legitimate Regional Original Revenue, Regional Original Revenue, Regional Retribution, Revenue from the Management of Separated Regional Assets
Copyright (c) 2026 Clara Putri Melindawati, Lintang Kurniawati https://creativecommons.org/licenses/by/4.0/
DO SUSTAINABILITY REPORTING AND FIRM SIZE DRIVE FIRM VALUE? PROFITABILITY’S ROLE
Introduction: This study aims to determine the influence of sustainability reports and company size on firm Value with profitability as a variable moderation in energy and mining companies listed on the Indonesia Stock Exchange (IDX) for the 2021-2023 period. Based on 110 research populations, there are 29 companies that meet the criteria for determining research samples using the technique Purposive sampling. Methods: Data analysis technique using linear regression analysis multiple regression and Moderated Regression Analysis (MRA) with research methods quantitative. Results: The research results showed that sustainability reports had an effect on firm Value, company size does not affect the value companies, profitability is not able to moderate the influence of sustainability reports on firm Value, and profitability is not able to moderate the influence company size to firm Value. Conclusion and suggestion : The study concludes that sustainability reports have a significant effect on firm value. However, firm size does not influence firm value, and profitability does not moderate the effect of sustainability reports or firm size on firm value. Investors should not base investment decisions solely on firm size and profitability, but should also consider the transparency of sustainability disclosures, as these provide relevant non-financial insights for evaluating long-term investment prospects. Keywords: Company Size, Firm Value, Sustainability Report
Copyright (c) 2026 Yohanna Thresia Nainggolan, Putri Nanda Sari, Doddy Setiawan https://creativecommons.org/licenses/by/4.0/
FINANCIAL RATIO ANALYSIS OF PT BARRAMULTI SUKSESSARANA TBK
Introduction: This study aims to evaluate the financial performance of PT Baramulti Sukses Sarana (BSSR) using a quantitative descriptive approach based on the company’s financial statements for the 2019–2024 period. Methods: The research analyzes financial trends over time through horizontal analysis and examines key financial ratios, including liquidity, solvency, activity, and profitability. Secondary data were obtained from the official website of the Indonesia Stock Exchange, while additional information was collected from the company’s published annual financial reports. Results: The findings show that BSSR maintains a strong liquidity position, as indicated by a consistently high current ratio throughout the period of observation. Solvency analysis through the debt-to-equity ratio demonstrates that the company is managing its capital structure in a stable and sustainable manner. Activity ratios, such as fixed asset turnover and total asset turnover, indicate efficient utilization of assets in generating revenue. Profitability ratios, including net profit margin and return on assets, reflect the company’s ability to generate favorable financial returns despite fluctuations in coal market conditions. Overall, the study concludes that BSSR exhibits sound financial performance, supported by effective asset management, balanced leverage, and consistent profitability. The results highlight the importance of maintaining liquidity strength and operational efficiency to ensure long-term financial stability and competitiveness in the mining sector. Keywords: Activity; Financial Ratios, Liquidity; Profitability; Solvency;
Copyright (c) 2026 Isbachatul Mubarokah , Nosilia Fristanti https://creativecommons.org/licenses/by/4.0/
THE IMPACT OF TARIFF REDUCTIONS IN TAIWAN AND INDONESIA’S REQUEST-OFFER SCHEMES ON INDONESIA'S SECTORAL ECONOMY: GTAP SIMULATION VERSION 9
Introduction: The trade field between Indonesia and Taiwan, namely cooperation under product tariffs, is increasingly expanding across various sectors. Methods: This study analyzes the impact of Taiwan's and Indonesia's request-offer schemes on Indonesia’s sectoral economic performance, including exports, imports, outputs, and employment opportunities, using GTAP Simulation Version 9. Results: In the GTAP simulation version 9, textiles experienced the largest increases in exports and imports, while non-food products experienced the most significant increase in output. Food products, fishing, and textiles experienced the largest increases in labour demand. Conclusion and Suggestion: Most of Indonesia's bilateral economic and trade cooperation with Taiwan has had a positive influence on Indonesia's sectoral economy. Through their respective roles, including those of the government, stakeholders, companies, investors, and business actors, they can help accelerate Indonesia's sectoral economic growth in the future while maintaining national interests. It is necessary to improve the quality of Indonesia's exports and output through improving the quality of domestic products and empowering Indonesian workers in Taiwan to be more skilled and understand their rights and obligations, as well as providing optimal assistance to strengthen human rights for all Indonesian workers. Keywords: Optimistic Scenario, Pessimistic Scenario, Request-Offer Scheme, Sectoral Economics, Tariff Reduction
Copyright (c) 2026 Betrix Silitonga https://creativecommons.org/licenses/by/4.0/
ECO-BEHAVIOR MEDIATING ROLE IN GREEN HUMAN RESOURCE MANAGEMENT ON ENVIRONMENTAL PERFORMANCE
Introduction: This research aims to examine the role of eco-behavior in moderating the link between environmental performance and green human resource management. Environmental concerns need to be integrated into every business function to strengthen sustainability efforts. Various internal factors can contribute to improving an organization’s environmental performance. Methods: This study recruited 97 participants from the academic community at a university in Yogyakarta, Indonesia. The data were collected through questionnaires and analyzed using SmartPLS. The analysis included checks for validity and reliability, as well as hypothesis testing for both partial and mediation effects. Results: Research findings show that green human resource management contributes to better environmental performance. Eco-behavior also increases due to green HRM practices. In addition, eco-behavior enhances environmental performance. The relationship between green HRM and environmental performance is strengthened through the mediating role of eco-behavior. Conclusion and suggestion: The findings imply that effectively implementing green HRM policies can strengthen eco-friendly behavior within an organization. Such environmentally conscious actions from employees will ultimately enhance the organization’s environmental performance. Future studies could broaden this research by involving more respondents or exploring additional variables and settings. Research conducted across universities in Indonesia could integrate variables like green attitudes, green innovation, and green culture. Keywords: Eco-Behavior, Environmental Performance, Green Human Resource, Management
Copyright (c) 2026 Wahyu Shiddiqotul Muflihah, Fajar Kurniawan, Made Galih Wisnu Wardana, Yuni Siswanti https://creativecommons.org/licenses/by/4.0/
PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA SENTOSA MOTOR
Introduction: The purpose of this study is to examine how Sentosa Motor customers’ purchasing decisions are influenced by pricing and service quality. This is a result of intense competition in the automobile industry, particularly in motorcycle repair and spare parts sales. The factors that influence customer choices are critical to the company’s survival. Methods: One hundred individuals who have made purchases at Sentosa Motor were given questionnaires as part of this study’s quantitative methodology. Multiple linear regression was used to evaluate the data, and t-tests, F-tests, reliability and validity tests, and traditional assumption tests were used to make sure the model was valid. Results: The findings demonstrate that service quality significantly and favorably influences purchasing decisions, while price has no effect. Despite both factors having a significant impact on purchase decisions, the coefficient of determination indicates their contribution is negligible. These results suggest that when consumers make decisions, service is more important than price. The study’s findings indicate that Sentosa Motor needs to keep enhancing service quality and take into account more aggressive pricing tactics in order to boost customer attraction and loyalty. Keywords: Consumers, Price, Purchasing Decisions, Service Quality,
Copyright (c) 2026 Ni Wayan Desi Suryanti, Nengah Sukendri https://creativecommons.org/licenses/by/4.0/
PENGARUH DISIPLIN KERJA, PENGEMBANGAN KARIR DAN KOMPENSASI TERHADAP KINERJA KARYAWAN HOTEL DI KOTA PALOPO
Introduction: This study aims to identify and analyse the effects of work discipline, career development, and compensation on the performance of hotel employees in Palopo City in 2025. Methods: In this study, the research is quantitative, with a survey administered via questionnaire distribution. The population in this study were hotel employees in Palopo City. The sampling used simple random sampling. The sample size in this study is 65 employees. The data used in this study are primary data collected via a questionnaire. The data analysis method in this study used multiple linear regression with the SPSS (Statistical Product and Service Solutions) application. Results: Based on the study, work discipline does not significantly affect employee performance, despite it being a basic norm. Career development has a positive and significant effect, partially through training and promotions that encourage motivation. Compensation has a positive and very significant effect, as a dominant factor that spurs productivity through salaries and benefits on the performance of hotel employees in Palopo City. Keywords: Career Development, Compensation and Employee Performance, Work Discipline
Copyright (c) 2026 Rahmawati Hasni, Edi Maszudi, Samsinar https://creativecommons.org/licenses/by/4.0/
PENGARUH JUMLAH UANG BEREDAR DAN NILAI TUKAR RUPIAH (KURS) TERHADAP TINGKAT INFLASI DI INDONESIA PERIODE TAHUN 2017-2024
Introduction: This study aims to analyze the influence of the money supply and the rupiah exchange rate on the inflation rate in Indonesia during the 2017-2024 period. This study is motivated by inflation fluctuations influenced by various macroeconomic factors, including monetary policy, money circulation dynamics, and exchange rate changes. Methods: The research method is quantitative, using multiple linear regression analysis. The data used include the inflation rate, the money supply, and the rupiah exchange rate.. Results: The results of the descriptive analysis show that the money supply and the exchange rate experienced an increasing trend with fluctuations throughout the observation period. Partial tests indicate that the money supply has no significant effect on inflation. Similarly, the rupiah exchange rate also shows no significant effect on the inflation rate. Simultaneous tests conclude that neither variables significantly affect inflation. Conclusion and suggestion: These findings indicate that inflation in Indonesia is more influenced by other factors such as fiscal policy, domestic demand, and global commodity prices. Therefore, coordination of fiscal and monetary policies is necessary to maintain economic stability. Keywords: Exchange Rate, Inflation, Money Supply
Copyright (c) 2026 Eva Amalia Nuralifah, Irvan Yoga Pardistya, Liya Megawati https://creativecommons.org/licenses/by/4.0/
ANALYSIS OF THE IMPACT OF INFLATION ON POVERTY LEVELS IN EAST NUSA TENGGARA POST THE COVID-19 PANDEMIC (2020–2024)
Introduction: This study aims to analyze the impact of inflation on poverty rates in East Nusa Tenggara (NTT) Province during the post-COVID-19 pandemic period, from 2020 to 2024. NTT is one of the provinces with the highest poverty rates in Indonesia and is highly vulnerable to economic fluctuations, including changes in the prices of goods and services (inflation). Methods: This study uses a quantitative approach using simple linear regression analysis. The data used are secondary, obtained from the Central Statistics Agency (BPS) and Bank Indonesia, covering annual inflation and poverty rates in NTT over the past five years. The main objective of this study is to determine the extent to which inflation affects poverty rates in the region. Results: Inflation has a negative and statistically significant effect on poverty rates in NTT. Every 1% increase in inflation is estimated to reduce the poverty rate by 1.47%, with a coefficient of determination (R²) of 0.879. These findings indicate that during the post-pandemic period, low and controlled inflation, coupled with various social assistance policies and economic recovery, contributed to poverty reduction in NTT Keywords: COVID-19, Development Economics, Inflation, Poverty
Copyright (c) 2026 Vidensia B. Anin, Daud Amarato https://creativecommons.org/licenses/by/4.0/
PENGARUH SISTEM PENGENDALIAN INTERNAL PIUTANG TERHADAP PIUTANG MACET PADA KOPERASI SIMPAN PINJAM KOPDIT SWASTI SARI DI KANTOR PUSAT KUPANG
Introduction: This study investigates the effect of internal control systems on bad debts at the Swasti Sari Credit Union Head Office in Kupang for the period 2021–2023. The rising trend of non-performing loans (NPLs) poses a significant challenge for cooperatives, underscoring the need for an effective internal control system. Methods: The research adopts a quantitative approach using simple linear regression analysis. Data were collected through questionnaires distributed to employees and management involved in loan processing and monitoring. The validity and reliability of the data were tested using SPSS version 21. Results: The internal control system does not have a significant effect on bad debts. The regression equation obtained is Y = 39.314 + 0.145X, with a significance value (p-value) of 0.709 (> 0.05) and a t-count of 0.376, which is lower than the t-table value (2.037). However, the coefficient of determination (R²) is 0.764, indicating that internal control systems can explain 76.4% of the variation in bad debts. In comparison, the remaining 23.6% is influenced by other factors not examined in this study. Conclusion: Although the internal control system contributes to reducing bad debts, its effect is not statistically significant. Other factors, such as credit policy, organizational structure, and collection procedures, should also be considered in strengthening credit management. Keywords: Bad Debt, Credit Union, Financial Control, Internal Control System, Loan Management
Copyright (c) 2026 Aplonia Atto https://creativecommons.org/licenses/by/4.0/
PERAN ANALISIS FUNDAMENTAL DALAM VALUASI SAHAM DAN PENGAMBILAN KEPUTUSAN INVETASI: STUDI KASUS SAHAM BBCA PERIODE 2020-2024
Introduction: The purpose of this study is to analyze how fundamental indicators have evolved from 2020 to 2024, and how these dynamics can inform investment decisions regarding BBCA shares. Methods: This research uses a quantitative, descriptive approach, with a primary focus on analyzing the development of BBCA's fundamental stock indicators and their implications for investment decisions. Data collection was conducted through documentation, including financial reports, stock market data, and official publications related to BBCA's performance during the 2020-2024 period. Results: According to fundamental analysis, BBCA's stock valuation for the 2020-2024 period shows a relatively balanced relationship between the share price and its intrinsic value. The relative intrinsic value calculation indicates that the share price does not differ significantly from the estimated fair value. Therefore, BBCA shares can be categorized as having Fair Value. This condition indicates that investors believe BBCA's share price reflects the company's fundamental performance, taking into account both profitability and asset efficiency. So the recommended investment decision is to hold while monitoring price movements, while for prospective investors, the stock is worth considering as a long-term instrument. Keywords: BBCA, Fundamental Analysis, Stock Investment Decisions, Valuation
Copyright (c) 2026 Ni Wayan Dista Anggreni, Ni Nyoman Suli Asmara Yanti https://creativecommons.org/licenses/by/4.0/
IMPLEMENTATION OF KLEDO APPLICATION – BASED FINANCIAL RECORDING AND INCOME TAX CALCULATION
Introduction: This study aims to analyze the implementation of the Kledo application in financial recording and its impact on tax compliance among MSMEs. A case study was conducted at Express Advertising, a printing business located in Pasuruan Regency. Methods: This study used a descriptive qualitative approach with data collection techniques including observation, interviews, and documentation. Result: The findings indicate that, prior to using Kledo, manual bookkeeping led to poorly organized financial statements. Since adopting the Kledo application, the recording process has become more systematic and compliant with SAK EMKM. The resulting financial reports are neater, more complete, and facilitate easier calculation of tax obligations. Express Advertising’s revenue from January to May 2025 amounts to IDR 561.487.000, subject to a Final Income Tax (PPh Final) of IDR 307.435. Furthermore, a simulation using the progressive tax rate showed a calculated tax liability of IDR 23.380.050. These results confirm that the use of digital accounting applications can enhance tax compliance and improve MSMEs’ preparedness in fulfilling bookkeeping requirements. The study concludes that accounting digitalization represents a strategic step for MSMEs to achieve greater compliance with tax regulations. Keywords: Financial Recording, Final Income Tax, Kledo Application, MSMEs, Tax Compliance
Copyright (c) 2026 Imam Wahyudi, Levi Martantina https://creativecommons.org/licenses/by/4.0/
CELEBRITY ENDORSEMENT, PACKAGING DESIGN, AND BRAND IMAGE: WARDAH'S STRATEGY TO WIN CONSUMERS' HEARTS IN SEMARANG
Introduction: Indonesia has a high level of consumption, driven by increasing purchasing power. Competition between manufacturers is also intensifying due to the large number of similar products on the market. According to data from the Ministry of Home Affairs' Population and Civil Registration Agency (Dukcapil), Indonesia's population reached 273 million at the end of 2021, with approximately 49.5% being women. Many women are striving to improve their appearance to boost their self-confidence, leading to rapid growth in the cosmetics industry and significant growth in Indonesia. Methods: This research uses a descriptive, quantitative approach, applying survey methods by taking samples from a population and using questionnaires as the primary instrument to collect data. Celebrity endorsements do not significantly influence purchasing decisions for Wardah products, while packaging Design and brand image do. Result: This finding is implemented in the context of marketing Wardah cosmetic products, which places great importance on the product’s visual elements and on consistent brand image management, and is more effective at attracting consumer interest than celebrity appeal. Therefore, the company is strongly advised to focus on developing the visual packaging Design aspect of its marketing strategy and to build a more positive brand image that is relevant to the values that consumers of Wardah products need. Keyword: Brand Image, Celebrity Endorsement, Packaging Design, and Purchase Decision
Copyright (c) 2026 Widarahma Agestha Khairunnisa, Febrianur Ibnu Fitroh Sukono Putra , Ariati Anomsari , Ida Farida https://creativecommons.org/licenses/by/4.0/
ANALYSIS OF STOCK INVESTMENT INTENTIONS AMONG STUDENT INVESTMENT COMMUNITY MEMBERS IN YOGYAKARTA
Introduction: This study analyses the factors influencing young people’s stock investment intentions among members of the student investment community in Yogyakarta. Methods: This research is quantitative. Data were collected using a questionnaire and analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM) with SmartPLS 4.0 software. The sampling technique used was purposive, with a sample of 152 members of the student investment community in Yogyakarta. The data were analysed for Reliability and Validity tests, discriminant validity tests, R-square tests, Path coefficients tests, and hypothesis tests. Results: The findings indicate that Attitude towards behaviour, Subjective norms, and perceived behaviour have a positive and significant effect on stock investment intentions. The regression analysis yielded an R² of 0.608, indicating 60.8% of the variance explained. Meanwhile, the p-values for the variables Attitude Toward Behaviour, Subjective Norms, and Behavioural Control were 0.000 (<0.05), indicating significant influence on investment intentions. Conclusion: These findings confirm that improving literacy and practical investment training are crucial for building students’ confidence and readiness to invest in the capital market. Therefore, universities and the investment community recommend developing investment training programs, stock market simulations, and practice-based financial education. Further research is recommended to include variables such as financial confidence, the influence of digital influencers, and prior investment experience, and to expand the sample across various regions to obtain more representative results. Keywords: Attitude Toward Behaviour, Behavioural Control, Perceived Stock Investment Intention, Subjective Norms
Copyright (c) 2026 Bima Rahmat Maulana, Poppy Laksita Rini https://creativecommons.org/licenses/by/4.0/
ANALISIS PENGGUNAAN MACHINE LEARNING TERHADAP PREDIKSI JUMLAH NASABAH PADA PRODUK AMANAH DI PT. PEGADAIAN CPS PANGKAJENE
Introduction: This study aims to analyze the use of machine learning in predicting the number of customers for Amanah products at PT. Pegadaian CPS Pangkajene. The issues examined include the application of machine learning, the selection of the most effective algorithm, and factors affecting prediction accuracy. Methods: The study uses a quantitative approach, drawing on historical customer data over five years. The three machine learning models compared are SARIMA, Random Forest, and Linear Regression. Results: The SARIMA model achieved the best performance, with a Mean Absolute Error (MAE) of 2.61%, a Root Mean Square Error (RMSE) of 2.94%, and a Mean Absolute Percentage Error (MAPE) of 8.58%. This model is the most accurate in predicting trends and seasonal patterns in customer numbers. The Linear Regression model showed less accurate results, while Random Forest excelled in reliability but was still less accurate than SARIMA. Conclusion and suggestion: The application of machine learning, especially SARIMA, can be a strategic tool for business planning and decision-making in the Islamic finance sector, providing data-based recommendations to improve the performance of Amanah products. Keywords: Amanah Product, Customer Prediction, Machine learning, Marketing Strategy, PT. Pegadaian, SARIMA
Copyright (c) 2026 Randy Arya Renaldi, Muhammad Rais Rahmat Razak, Haslindah, Rahman Yakub https://creativecommons.org/licenses/by/4.0/
OPTIMIZING EMPLOYEE PERFORMANCE: THE ROLE OF KNOWLEDGE MANAGEMENT, ORGANIZATIONAL CITIZENSHIP BEHAVIOR, AND INNOVATIVE BEHAVIOR
Introduction: The tobacco industry, particularly cigarette manufacturing, remains a strategic sector that significantly contributes to the Indonesian economy. In addition to contributing to taxes and excise, this sector also absorbs a large workforce. Within it, employees play a crucial role in maintaining the production process so that it continues to run effectively and efficiently. Therefore, employee performance is a crucial aspect that needs to be continuously improved. In the current era of rapid globalization, this study aims to examine the causal relationships among Knowledge Management (KM), Organizational Citizenship Behavior (OCB), and Innovative Behavior (IB) and employee performance. Methods: This study aims to test hypotheses about the causal relationship between two variables. Data were collected by distributing questionnaires to employees of PR Nunut Urip. The sample size for this study was determined using saturated sampling. Consequently, the sample size for this study was 81 individuals. Results: This study found that knowledge management positively influences employee performance at PR. Nunut Urip. This indicates that employee knowledge is crucial to achieving the company's desired work results. In this study, OCB did not affect to employee performance, as the work culture and environment did not support prosocial and collaborative behavior. The innovative behavior variable had a positive influence on employees. This indicates that employees can apply new ideas to solve existing problems in the field. Keywords: Innovative Behavior, Knowledge, Knowledge Management, Organizational Citizenship Behavior
Copyright (c) 2026 Hafizh Najwan Taqiyyuddin, Noor Arifin https://creativecommons.org/licenses/by/4.0/
PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN HUMAN CAPITAL TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL MEDIASI
Introduction: The development of modern organizations requires companies to have high-quality human resources, making leadership and human capital management increasingly important. This study aims to analyze the influence of transformational leadership and human capital on employee performance, with job satisfaction as a mediating variable. The model is designed to provide a more comprehensive understanding of how these factors work to enhance employee performance within the company. Methods: This research employed a quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The respondents consisted of all employees, totaling 185 individuals selected using accidental sampling. Data were collected via a questionnaire that included indicators of transformational leadership, human capital, job satisfaction, and employee performance, measured on a 1–5 Likert scale. Results: The results showed that Human Capital and Job Satisfaction have a positive and significant effect on Employee Performance. Transformational Leadership has a positive but not significant effect on Employee Performance. Transformational Leadership and Human Capital have been proven to positively affect Job Satisfaction. Furthermore, Job Satisfaction is confirmed to mediate the positive influence of Transformational Leadership and Human Capital on Employee Performance. The research recommendations for the company indicate that although Transformational Leadership has not directly influenced Employee Performance, the company still needs to improve leadership quality by emphasizing motivation, support, and employee development. The company is also advised to strengthen Human Capital through continuous training and competency development programs to enhance Job Satisfaction and Employee Performance. These efforts are expected to create a more supportive work environment and improve Job Satisfaction and Employee Performance. In addition, the company should maintain a fair reward and compensation system, foster a conducive organizational climate, and encourage employee involvement in decision-making as part of a long-term performance improvement strategy. Keywords: Employee Performance, Human Capital, Job Satisfaction, Transformational Leadership
Copyright (c) 2026 Ulfa Nur Haizah, Alfato Yusnar Kharismasyah, Suyoto, Totok Haryanto https://creativecommons.org/licenses/by/4.0/
DAMPAK PPN 12%, PERTUMBUHAN PENJUALAN, DAN STRUKTUR ASET TERHADAP EFEKTIVITAS MODAL KERJA DENGAN STRATEGI KEUANGAN SEBAGAI PEMODERASI
Introduction: This study examines the effect of a 12% Value Added Tax (VAT) policy, sales growth, and asset structure on the effectiveness of working capital, with financial strategy as a moderating variable, in food and beverage manufacturing companies listed on the Indonesia Stock Exchange (IDX). The aim of this study is to explore how changes in fiscal policy and internal company factors interact in influencing financial efficiency and liquidity. Methods: Using a quantitative panel data approach, this study employs Moderated Regression Analysis (MRA) to test the causal relationship between the independent variables (VAT policy, sales growth, and asset structure) and the dependent variable (working capital effectiveness), as well as the moderating role of financial strategy. MRA allows the inclusion of interaction terms to identify how the moderating variable strengthens or weakens the main relationships. Results: Asset structure has a significant positive impact on working capital effectiveness, whereas the 12% VAT policy and sales growth do not. Furthermore, financial strategy significantly moderates the relationship between asset structure and working capital effectiveness, thereby strengthening the positive influence between them. Conclusion and suggestion: Companies with a solid financial strategy can improve their liquidity efficiency and mitigate the financial pressures posed by the VAT increase. These findings demonstrate the importance of sound financial management and an adaptive strategy for maintaining operational stability amidst a changing fiscal environment. Keywords: 12% VAT Policy, Asset Structure, Capital Effectiveness, Financial, MRA, Sales Growth, Strategy, Working
Copyright (c) 2026 Stevanus Willyam Adi Setiawan, Mohammad Hatta Fahamsyah https://creativecommons.org/licenses/by/4.0/
PENGARUH WEBSITE DESIGN DAN BRAND AWARENESS TERHADAP PURCHASE INTENTION PENGGUNA SHOPEE DI SURABAYA
Introduction: This study examines how website design and brand awareness influence purchase intention among Shopee users in Surabaya, Indonesia, given the intense competition among e-commerce platforms and the need to understand key drivers of consumers’ buying decisions. Methods: A quantitative explanatory design was employed using an online questionnaire survey. Respondents were Shopee users residing in Surabaya, aged 17–40 years, and had made purchases on Shopee within the last year. The sample was selected through purposive sampling, and the analysis applied Structural Equation Modelling–Partial Least Squares (PLS-SEM) by assessing both the measurement model (reliability and validity) and the structural model (path significance and explained variance). Results: The findings show that brand awareness has a positive and significant effect on purchase intention (O = 0.656; t = 6.763; p = 0.000), while website design has a positive but non-significant effect (O = 0.172; t = 1.806; p = 0.072). The model explains a moderate proportion of variance in purchase intention (R² = 0.588), indicating that brand-related factors play a more decisive role than interface design in shaping purchase intentions on an established marketplace platform. Conclusion and suggestion: Overall, the results indicate that brand awareness is the key factor influencing purchase intention among Shopee users in Surabaya, while website design shows a positive but non-significant effect. Therefore, strengthening brand awareness should be prioritized, supported by maintaining an adequate website design to ensure a positive user experience. Keywords: Brand Awareness, Purchase Intention, Website Design
Copyright (c) 2026 Mohammad Rafli, Fresha Kharisma, Muhammad Fajar Wahyudi Rahman, Ika Diyah Candra Arifah https://creativecommons.org/licenses/by/4.0/
THE IMPACT OF EMPLOYER BRANDING ON JOB SEEKER ATTRACTION
Introduction: This research examines the influence of employer branding on job-seeker attraction in the luxury fashion e-commerce industry, using VJC as a case study. Amidst fierce competition in the labor market, especially for digital and creative roles, employer branding is a key strategy to attract top talent. However, challenges arise when companies like VJC have to compete with widely recognized global brands. This study aims to determine whether employer branding is sufficient to drive application intentions, whether its effectiveness depends on perceptions of the company’s attractiveness as a workplace, and whether the presence of competitors affects the relationship. Method: This study uses a quantitative approach employing Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were obtained from 166 respondents interested in digital technology and products. The three main constructs analyzed were employer branding, perceived employer attractiveness, and job seeker applications, with competitor influence as a moderating variable. Result: Results show that employer branding has no direct effect on application intentions, but significantly affects perceived employer attractiveness, which in turn leads to increased application intentions. Competitor influence is shown to moderate this relationship; when competitor branding is stronger, the effect of perceived attractiveness on application intentions is weakened. These findings confirm that employer branding occurs in a competitive context, where perceptions of competitors largely determine the effectiveness of a company's branding strategy. Keywords: Competitor Influence, Digital Talent, Employer Attractiveness, Employer Branding, Job Seeker Application, Luxury Fashion, Perceived
Copyright (c) 2026 Tanni*, Neneng Nurlaela Arief https://creativecommons.org/licenses/by/4.0/
PENGARUH ELECTRONIC WORD OF MOUTH DAN REPUTASI PENJUAL TERHADAP KEPUTUSAN PEMBELIAN GENERASI Z DENGAN KEPERCAYAAN KONSUMEN SEBAGAI MEDIASI
Introduction: The increasing use of online shopping platforms among young consumers has elevated the importance of understanding the determinants of purchasing decisions. In this context, Electronic Word of Mouth (e-WOM) and seller reputation serve as essential sources of information that help shape consumer evaluations before making a purchase. This research aims to analyze the influence of these two factors on purchasing decisions and to examine the mediating role of consumer trust among Shopee users in Purwokerto. Methods: This quantitative study involved 120 Shopee users in Purwokerto who completed an online structured survey. The study applied PLS-SEM as an analytical approach to assess direct causal effects and mediation pathways among the research variables. Results: The analysis indicates that both e-WOM and seller reputation significantly impact consumer trust and purchasing decisions. Furthermore, consumer trust was identified as a partial mediator in the relationships between e-WOM and seller reputation on purchasing decisions. These results suggest that the quality of information and sellers’ images on online platforms play a crucial role in enhancing consumer confidence before completing a transaction. Keywords: Customer Trust, Electronic word of mouth, Purchase Decisions. Seller Reputation.
Copyright (c) 2026 Prisca Restu Triana, Muchammad Agung Miftahuddin, Tri Septin Muji Rahayu, Meydy Fauziridwan https://creativecommons.org/licenses/by/4.0/
THE IMPACT OF STOCK RETURNS, INVESTMENT RISK, AND FINANCIAL LITERACY ON THE INVESTMENT INTEREST OF MILLENNIALS
Introduction: The Indonesian capital market has seen a rise in retail investor participation from millennials, suggesting a shift towards a more mature financial orientation. Research indicates that while stock returns are a key driver of interest, millennials are reactive to short-term changes and susceptible to misinformation. The relationship between investment risk and interest is complex, as millennials display both risk-averse and risk-taking behaviors based on emotional influences. Financial literacy is crucial for informed decision-making, yet disparities in access to education, particularly in regions like Maluku and Papua, hinder its effectiveness. Method: This study uses a causal analysis design with quantitative research methods. The data in this study was obtained directly from questionnaires given to respondents. The population in this study consisted of students and workers from Maluku and Papua aged 17-31 years. Simultaneously, the three variables, namely Stock Return (X1), Investment Risk (X2), and Financial Literacy (X3), have a significant effect on the Investment Interest (Y) of the millennial generation. This shows that economic factors and individual ability to understand finance together influence the investment decisions of the younger generation. Result: The results of this study are in line with investment theory and previous studies which state that return, risk, and financial literacy are the main factors that influence individual investment behavior. Stock returns have a positive and significant effect, investment risk has a negative and significant impact, and financial literacy has a positive and significant effect on the investment interest of millennials. Keywords: Financial Literacy, Investment Interest, Investment Risk, Millennials, Stock Returns
Copyright (c) 2026 Maria Yovita R. Pandin, Abigaiel C. Lesbasa, Kemberly S. Kambuaya https://creativecommons.org/licenses/by/4.0/
THE INFLUENCE OF ETHICAL LEADERSHIP ON EMPLOYEE VOICE BEHAVIOR WITH PSYCHOLOGICAL SAFETY AND AFFECTIVE COMMITMENT AS MEDIATING VARIABLES
Introduction: This study aims to analyze the influence of Ethical Leadership on Employee Voice Behavior with Psychological Safety and Affective Commitment as mediating variables at PT Bio Farma (Persero), an SOE undergoing significant organizational transformation. This research drew on internal survey results indicating low employee satisfaction with leadership responsiveness and declining motivation and trust, underscoring the need for leadership practices that promote openness and psychological security. Method: A quantitative survey was used, collecting data from 323 permanent employees, proportionally sampled from a population of 1,671. All measurement items met validity standards (r > 0.361) and showed high reliability (Cronbach’s Alpha > 0.70). Classical assumption tests covering normality, multicollinearity, and heteroscedasticity confirmed that the data fulfilled the requirements for regression analysis. Result: The results show that Ethical Leadership has a positive and significant effect on Employee Voice Behavior both directly and indirectly. Psychological Safety mediates this relationship by increasing employees’ perceived safety in expressing ideas, while Affective Commitment mediates it through stronger emotional attachment and identification with the organization. These findings indicate that ethical, fair, and transparent leadership behaviors encourage constructive employee voice. The managerial implication is that PT Bio Farma (Persero) should strengthen ethical leadership competencies and build a psychologically safe and emotionally engaging work environment to enhance employee voice during organizational transformation. Keywords: Affective Commitment, Ethical Leadership, Psychological Safety Voice Behavior
Copyright (c) 2026 Feriaini Rachmawati Asmara, Neuneung Ratna Hayati https://creativecommons.org/licenses/by/4.0/
PENGARUH PROMOSI BRAND IMAGE DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN JASA CAPELLA WEDDINGORGINZER
Introduction: This research examines the impact of advertising, brand perception, and service excellence on clients' choices when selecting Capella Wedding Organizer services in Bandung. In the fiercely competitive wedding market, understanding the factor that influence consumer choices is crucial for a business’s continued success and expansion. Methods: A qualitative approach was employed, gathering non-numerical data through in-depth interviews with Capella Wedding Organizer clients and potential customers during July 2025.The purposive sampling technique ensured that informants met specific criteria, while data collection involved both direct observation and structured interviews. Analysis classified interview results into narrative descriptions, supplemented by secondary data from scholarly articles to strengthen findings and provide comprehensive insights into the wedding organizer industry dynamics. Results: Digital marketing on platforms such as Instagram, TikTok, and WhatsApp Business effectively raises brand visibility among young adults and Generation Z by utilizing appealing visuals and engaging interactions. A solid brand reputation, formed by business trustworthiness, customer feedback, and a wide range of products, positions Capella as a high-quality service provider. Aspects of service quality—trustworthiness, promptness, confidence, understanding, and physical evidence—play a crucial role in converting potential buyers into customers and fostering customer loyalty through reliable service and personalized care. Keywords: Brand Image, Promotion Strategy, Purchasing Decision, Service Quality, Wedding Organizer
Copyright (c) 2026 Sri Wulan, Dedi Gumilar https://creativecommons.org/licenses/by/4.0/
DETERMINAN KEMISKINAN DAN KETIMPANGAN PENDAPATAN DALAM KONTEKS PEMBANGUNAN EKONOMI DAERAH: STUDI EMPIRIS
Introduction: Poverty and income inequality remain fundamental challenges in Indonesia's regional economic development, where despite declining absolute poverty rates during decentralization, consumption inequality has significantly increased, offsetting the positive impacts of consumption growth on poverty reduction. Income inequality demonstrates a positive and substantial impact on poverty prevalence, while unemployment, human development, fiscal transfers, and employment structure significantly influence these phenomena through complex transmission mechanisms. This study analyzes the determinants of poverty and income inequality in regional economic development contexts, examines the mediating role of income inequality in the relationship between macroeconomic determinants and poverty, and identifies heterogeneous determinant patterns across regions with different geographical and structural economic characteristics. Method: This quantitative explanatory research employs balanced panel data from 34 districts/cities during 2019-2023 (170 observations), utilizing Fixed Effect Model and Random Effect Model regression analysis with Generalized Method of Moments system estimation, mediation analysis using Baron and Kenny method, and heterogeneity analysis across urbanized, transitional, and rural regions. Results: Income inequality emerges as the strongest determinant of poverty (β = 18.45, p < 0.01), followed by the open unemployment rate, the Human Development Index, and economic growth. The informal employment structure constitutes the strongest predictor of income inequality (β = 0.0034, p < 0.01). Income inequality serves as a partial mediation, with a 32% mediation proportion for the employment structure pathway and 24% for the economic growth pathway. Substantial heterogeneity exists across regional typologies, where HDI becomes critical in urbanized areas while income redistribution proves more crucial in rural regions. Conclusion: Integrated development policies encompassing the structural transformation of informal employment, human resource investment strengthening, and the implementation of inclusive growth with differentiated approaches based on regional typologies are recommended to reduce poverty and inequality effectively. Keywords: Economic Growth, Human Development Index, Income Inequality, Poverty, Regional Development.
Copyright (c) 2026 Andriani Karto, Sandi Hasudungan Pasaribu, Herman Paulus Fonataba https://creativecommons.org/licenses/by/4.0/
PENGARUH SISTEM PENGENDALIAN INTERNAL DAN KOMPETENSI PENGURUS ORGANISASI TERHADAP AKUNTABILITAS PENGELOLAAN DANA ORGANISASI KEMAHASISWAAN DI FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MATARAM
Introduction: This study examines the determinants of fund management accountability within student organizations at the Faculty of Economics and Business, University of Mataram, with an emphasis on the roles of internal control systems and administrators' competence. In practice, student organizations frequently face accountability challenges, including incomplete financial documentation, weak procedural compliance, and limited managerial capacity. Prior empirical findings on these relationships remain inconsistent and highly context-dependent, particularly within semi-formal organizations in higher education. Accordingly, this research seeks to reassess whether internal control systems and managerial competence significantly enhance accountability in student organization fund management. Methods: This research adopts a quantitative associative approach. Primary data were collected through questionnaires distributed to 127 core administrators of student organizations for the 2024–2025 period. Data analysis was conducted using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 3 to test the proposed hypotheses. Results: The findings demonstrate that the internal control system has a positive and statistically significant effect on fund management accountability. Administrator competence also shows a positive and considerable influence, indicating that knowledge, skills, and professional attitudes substantially contribute to transparent, compliant, and reliable financial reporting. Together, the two variables explain a considerable proportion of the variation in accountability. Conclusion and suggestion: Strengthening internal control mechanisms and improving administrator competence are essential to enhancing financial accountability in student organizations. In practice, the results highlight the importance of standardized financial procedures, structured supervision, and continuous training to support accountable governance in higher education institutions. Keywords: Accountability, Internal Control System, Management Competence, PLS-SEM,, Student Organizations
Copyright (c) 2026 Ian Gibran Oksyah, Baiq Anggun Hilendri Lestari https://creativecommons.org/licenses/by/4.0/
ANTESEDEN KINERJA KARYAWAN PADA PT. SANCA SUMBER SEMEN
Introduction: Employment contracts in the mining sector require employees to work away from home, determining the duration of their presence at the worksite, which typically spans several weeks or even months. This arrangement results in prolonged absence from their families and communities. Job performance is a critical aspect of organizational behavior, with higher levels of performance associated with fewer errors. In the mining industry, companies can sustain optimal working conditions despite the potential for human error arising from low individual performance, provided that overall performance levels remain high. The purpose of this study is to examine the effects of work–family conflict and family–work conflict on employee performance, with emotional exhaustion as a mediating variable, among employees of PT Sanca Sumber Semen, Indonesia. Method: This study adopts a quantitative research design, in which data are collected using a structured questionnaire employing a five-point Likert scale. A purposive sampling technique is applied, yielding a final sample of 160 employees of PT Sanca Sumber Semen. To test the proposed hypotheses, data are analyzed using partial least squares structural equation modeling (PLS-SEM). Results: The empirical results indicate that work–family conflict and family–work conflict have a positive and significant effect on emotional exhaustion. Furthermore, work–family conflict, family–work conflict, and emotional exhaustion negatively affect employee performance at PT Sanca Sumber Semen. These findings support the Conservation of Resources (COR) theory, which posits that when employees’ internal resources (such as emotional energy, time, and attention) are depleted by role conflict and emotional exhaustion, their capacity to maintain high performance declines significantly. Keyword: Employee Performance, Emotional Fatigue, Family-Work Performance, Work-Family Performance
Copyright (c) 2026 Alam Sanca, Mahmud Diana Aqmal Nanda Adhi Purusa https://creativecommons.org/licenses/by/4.0/
BUSINESS DEVELOPMENT PLAN FOR SCALA WISHES PERFUME
Introduction: The rapid growth of the fragrance industry, driven by increasing consumer awareness of lifestyle, personal identity, and self-branding, has created significant opportunities for local perfume brands in Indonesia. However, the market remains dominated by imported, mass-produced fragrances, while access to premium yet affordable local perfumes with strong emotional value and personalization is limited. Scala Wishes Perfume is a local brand that addresses this gap by offering high-quality extrait de parfum products with a distinctive character and competitive pricing. This study aims to develop a comprehensive business development plan for Scala Wishes Perfume by analyzing internal and external business environments, and the strategic aspects of marketing, operations, human resources, digitalization, innovation, risk management, legal compliance, and financial feasibility. Method: The research adopts a descriptive qualitative approach, using data collection techniques such as observation, interviews, document reviews, and secondary data analysis from industry reports and market research sources. Strategic analysis tools employed in this study include SWOT analysis, IFAS–EFAS, Porter’s Five Forces, Design Thinking, Business Model Canvas, Lean Canvas, and the Timmons Model. Financial feasibility is assessed using Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period, Profitability Index, and Net Profit Margin. Result: The findings indicate that Scala Wishes Perfume has strong market potential supported by favorable industry growth trends and rising demand for premium local fragrances. Financial analysis confirms that the business development plan is economically viable, with positive NPV, a high IRR, a relatively short payback period, and a profitability index above one, indicating efficient capital utilization and attractive investment prospects. The study concludes that Scala Wishes Perfume has strong business potential and competitive advantages, particularly in product differentiation, emotional branding, and omnichannel marketing integration. With a well-focused strategy, effective resource management, and continuous innovation, Scala Wishes Perfume is expected to achieve sustainable growth and strengthen its position within Indonesia’s local perfume industry. Keywords: Business Planning, Cardiovascular Services, Healthcare Strategy, Hospital
Copyright (c) 2026 Seli Rahayu Saputri, Meriza Hendri https://creativecommons.org/licenses/by/4.0/
PENGARUH INFLUENCER MARKETING DAN VIRAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN DENGAN E-WOM SEBAGAI VARIABEL MEDIASI
Introduction: This study aims to examine the impact of influencer marketing and viral marketing on purchasing decisions for MS Glow products in Semarang City. This study also examines the role of electronic word of mouth (e-WOM) as a mediating variable in the relationship between the two variables. Method: A quantitative method was used by sending an online questionnaire to 192 respondents who had purchased MS Glow products at least twice in the past six months. The data were then analyzed using Structural Equation Modeling (SEM) to determine direct and indirect relationships among the variables. Results: showed that influencer marketing and viral marketing had a positive and significant impact on e-WOM, indicating that credible influencers and viral beauty content effectively stimulate online consumer conversations. Furthermore, both influencer marketing and viral marketing were found to directly influence purchasing decisions. Furthermore, electronic word of mouth (e-WOM) has been shown to mediate the relationship between the implementation of marketing strategy and consumer purchase behavior. These findings highlight the importance of combining persuasive influencer endorsement with organically spread viral content to generate trust-based social proof in the digital beauty market. Businesses are encouraged to collaborate with relatable influencers while encouraging user-generated viral content to reinforce positive e-WOM and drive purchase conversion more effectively. Keywords: e-WOM, Influencer Marketing, Purchasing Decisions, Viral Marketing
Copyright (c) 2026 Ahmad Baendowi, Irawan Yuswono https://creativecommons.org/licenses/by/4.0/
DETERMINASI KINERJA UMKM: ANALISIS PERAN INKLUSI KEUANGAN, LITERASI KEUANGAN DIGITAL, PENGELOLAAN KEUANGAN, DAN LOCUS OF CONTROL
Introduction: This study aims to examine the effects of financial inclusion, digital financial literacy, financial management, and locus of control on the performance of micro, small, and medium enterprises (MSMEs) in Banyumas Regency, using a Resource-Based Theory framework. Methods: The quantitative methodology of this study is based on primary data collected from 115 respondents, selected at random from a pool of MSME owners, via an online and offline survey. Results: The findings indicate that financial management and locus of control have a positive, significant effect on MSME performance, underscoring the importance of internal managerial capabilities and psychological resources. Conversely, financial inclusion and digital financial literacy do not show a significant impact on MSME performance, suggesting that access to financial services and digital financial tools has not yet been optimally utilized to enhance business performance Conclusion and suggestion: These results imply that financial access alone is insufficient without adequate managerial skills and strong internal controls. Therefore, MSME development programs are encouraged to focus on strengthening financial management practices and internal locus of control to improve MSME performance and sustainability. Keywords: Digital Financial Literacy, Financial Inclusion, Financial Management, Locus of Control, MSME Performance
Copyright (c) 2026 Eka Yuli Purwita, Maulida Nurul Innayah*, Wida Purwidianti, Dian Widyaningtyas4 https://creativecommons.org/licenses/by/4.0/