OCKTAVIYANI , Safira; HARYANTO, Totok; ASTUTI, Herni Justiana; RAHMAWATI, Ika Yustina. PENGARUH DIGITAL MARKETING, WORD OF MOUTH, BRAND TRUST, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN DI KOPI KENANGAN PURWOKERTO. Jurnal Maneksi (Management Ekonomi Dan Akuntansi), [S. l.], v. 15, n. 3, p. 1675–1688, 2026. DOI: 10.31959/jm.v15i3.4060. Disponível em: https://www.ejournal-polnam.ac.id/index.php/JurnalManeksi/article/view/4060. Acesso em: 5 nov. 2026.