PUTRI, Salsabila Najichavida; KOMARYATIN, Nurul. Pengaruh Viral Marketing Dan User-Generated Content (UGC) Terhadap Purchase Decision Produk Skincare Pada Gen Z Melalui Brand Awareness Sebagai Variabel Mediasi. Jurnal Maneksi (Management Ekonomi Dan Akuntansi), [S. l.], v. 14, n. 4, p. 2000–2014, 2025. DOI: 10.31959/jm.v14i4.3432. Disponível em: https://www.ejournal-polnam.ac.id/index.php/JurnalManeksi/article/view/3432. Acesso em: 5 nov. 2026.