KUSUMA, Citra Aditya; ATUNA, Frenisya. DIGITAL INFLUENCE: EXAMINING THE IMPACT OF LIVE AND VIRAL CONTENT ON CUSTOMER PURCHASE INTENTION. Jurnal Maneksi (Management Ekonomi Dan Akuntansi), [S. l.], v. 14, n. 2, p. 520–528, 2025. DOI: 10.31959/jm.v14i2.2973. Disponível em: https://www.ejournal-polnam.ac.id/index.php/JurnalManeksi/article/view/2973. Acesso em: 5 nov. 2026.