RATNA, Farhan; MARSASI, Endy Gunanto. UTILITY THEORY APPLICATIONS THROUGH THE CONCEPT OF INNOVATION ADOPTION IN THE MARKETING PROGRAM OF FARMERS’ DOCTORS. Jurnal Maneksi (Management Ekonomi Dan Akuntansi), [S. l.], v. 12, n. 1, p. 195–203, 2023. DOI: 10.31959/jm.v12i1.1409. Disponível em: https://www.ejournal-polnam.ac.id/index.php/JurnalManeksi/article/view/1409. Acesso em: 5 nov. 2026.