Ocktaviyani , S. et al. 2026. PENGARUH DIGITAL MARKETING, WORD OF MOUTH, BRAND TRUST, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN DI KOPI KENANGAN PURWOKERTO. Jurnal Maneksi (Management Ekonomi Dan Akuntansi). 15, 3 (Aug. 2026), 1675–1688. DOI:https://doi.org/10.31959/jm.v15i3.4060.