Windarsari, W.R. et al. 2025. SYSTEMATIC LITERATURE MAPPING AND BIBLIOMETRIC SYNTHESIS: STUDY OF THE IMPACT OF ARTIFICIAL INTELLIGENCE ON MARKETING PERFORMANCE. Jurnal Maneksi (Management Ekonomi Dan Akuntansi). 14, 2 (Jun. 2025), 529–546. DOI:https://doi.org/10.31959/jm.v14i2.3000.