DINAMIKA KEWIRAUSAHAAN PEREMPUAN MUDA DALAM MENGELOLA BISNIS
STUDI KASUS UMKM DI SEMARANG
DOI:
https://doi.org/10.31959/jm.v15i2.3840Abstract
Introduction: This study aims to explore the entrepreneurial dynamics of young women in managing snack and catering businesses within the Micro, Small, and Medium Enterprises (MSMEs) sector in Semarang. The research focuses on motivation, challenges, adaptive strategies, and business sustainability orientation
Methods: A qualitative approach with a case study design was employed. Data were collected through in-depth interviews, participatory observation, and documentation involving young women entrepreneurs. Data validity was ensured through source and method triangulation.
Results: The findings reveal that entrepreneurial motivation among young women is driven not only by economic necessity but also by self-actualization and the need for flexibility in balancing domestic and productive roles. The main challenges include limited access to capital, low digital literacy, and intense market competition. In response, entrepreneurs adopt adaptive strategies such as product innovation, digital-based marketing optimization, and strengthening social and customer networks. Furthermore, the study identifies strong resilience and adaptive capacity as key social capital in sustaining business continuity.
This study contributes to the literature by uncovering the entrepreneurial dynamics of young women as an adaptive process shaped not only by economic factors, but also by the interplay of dual roles, resilience, and adaptive strategies in navigating constraints and a changing business environment. These findings highlight the importance of strengthening young women’s entrepreneurial capacity through training, access to financing, and community-based mentoring to enhance the competitiveness and sustainability of MSMEs at the local level.
Keywords: Young Women Entrepreneurship, MSMES, Adaptive Strategies, Resilience, Business Sustainability
References
Ahmetaj, B., Kruja, A. D., & Hysa, E. (2023). Women Entrepreneurship: Challenges and Perspectives of an Emerging Economy. Administrative Sciences, 13(4). https://doi.org/10.3390/admsci13040111
Badan Pusat Statistik. (2021). Statistik Usaha Mikro, Kecil, dan M. (UMKM) I. J. B. (n.d.).
Bastaman, A., & Juffiasari, R. (2015). Faktor-Faktor Yang Mempengaruhi Pengambilan Keputusan Bagi Wanita Untuk Berwirausaha (Studi Kasus Anggota Ikatan Wanita Pengusaha Indonesia DKI Jakarta). Prosiding Seminar Nasional 4 UNS SME’s Summit & AWARDS 2015, 4, 265–277. https://psp-kumkm.lppm.uns.ac.id/wp-content/uploads/sites/21/2016/01/aam-bastaman-prosiding-sme-s-combinedpdf_1.pdf
Bouichou, E. H., Abdoulaye, T., Allali, K., Bouayad, A., & Fadlaoui, A. (2021). Entrepreneurial intention among rural youth in moroccan agricultural cooperatives: The future of rural entrepreneurship. Sustainability (Switzerland), 13(16). https://doi.org/10.3390/su13169247
Brush, C. G., de Bruin, A., & Welter, F. (2009). A gender-aware framework for women’s entrepreneurship. International Journal of Gender and Entrepreneurship, 1(1), 8–24. https://doi.org/10.1108/17566260910942318
Calvo, N., Neira, I., & Atrio, Y. (2024). Analysis of entrepreneurs’ motivations and role models for growth expectations in the time of coronavirus. International Entrepreneurship and Management Journal, 20(2), 841–866. https://doi.org/10.1007/s11365-023-00905-x
Dahiya, S., & Arora, S. (2020). Robert D. Hisrich, Michael P. Peters and Dean A. Shepard, Entrepreneurship . SEDME (Small Enterprises Development, Management & Extension Journal): A Worldwide Window on MSME Studies, 47(2), 163–164. https://doi.org/10.1177/09708464211035645
Ekayani, I. A. P. H. (2018). Entrepreneur community prospect of snack made from local food by balinese women. International Journal of Life Sciences, 2(3), 151–163. https://doi.org/10.29332/ijls.v2n3.237
Fadli, M. R. (2021). Memahami desain metode penelitian kualitatif. 21(1), 33–54. https://doi.org/10.21831/hum.v21i1.
Fauzi, M. A., Sapuan, N. M., & Zainudin, N. M. (2023). Women and female entrepreneurship: Past, present, and future trends in developing countries. Entrepreneurial Business and Economics Review, 11(3), 57–75. https://doi.org/10.15678/EBER.2023.110304
Ferreira dos Santos, V., Macedo Morais, G., Ribeiro, F. F. de A., & Jardim Pardini, D. (2019). Female Entrepreneurship: Evolution, Current Challenges, and Future Prospects. International Journal of Business Administration, 10(5), 24. https://doi.org/10.5430/ijba.v10n5p24
Gallegos, A., Rodríguez-Zavala, L., Martínez-Valera, P., Bouroncle-Velásquez, M. R., Vega-Mori, L., Teodori-de-la-Puente, R., & Valencia-Arias, A. (2025). Factors that determine female entrepreneurial intention: A systematic review of the literature. Intangible Capital, 21(1), 78–115. https://doi.org/10.3926/IC.2785
Kumar, P. (2024). Challenges and Opportunities for Young Entrepreneurs in Digital Age. Interantional Journal of Scientific Research in Engineering and Management, 08(05), 1–5. https://doi.org/10.55041/ijsrem35116
Lepeley, M. T., Kuschel, K., Beutell, N., Pouw, N., & Eijdenberg, E. L. (2019). The wellbeing of women in entrepreneurship: A global perspective. In The Wellbeing of Women in Entrepreneurship: A Global Perspective. Routledge. https://doi.org/10.4324/9780429279836
May, N., Sundari, P., Hendrayanti, S., Fauziyanti, W., & Estuti, E. P. (2025). SOCIETY : Jurnal Pengabdian Masyarakat , Women ’ s Empowerment in Semarang ’ s Creative Economy Sector : Pathways to Financial Autonomy SOCIETY : Jurnal Pengabdian Masyarakat ,. 4(3), 483–491.
Misrah, M. (2023). Potensi Pengembangan Kaum Milenial Melalui Ekonomi Kreatif Dengan Penguatan Kewirausahaan Pada Smas Batara Kabupaten Gowa. EJOIN : Jurnal Pengabdian Masyarakat, 1(8), 890–898. https://doi.org/10.55681/ejoin.v1i8.1472
Neonane, T., Belo, Y., Jl, A., Besar, K., Rw, R. T., Besar, K., Batuceper, K., & Tangerang, K. (2025). Vol.3+No+1+2025+Hal+90-103. 1(1).
Nevi, G., Ancillai, C., Pascucci, F., & Palladino, R. (2025). Investigating female entrepreneurship: a micro-perspective of drivers and barriers for aspiring and experienced women entrepreneurs. International Entrepreneurship and Management Journal, 21(1), 1–28. https://doi.org/10.1007/s11365-024-01012-1
Pandu Rudy Widyatama, & Mohamad Rifqi Hamzah. (2025). Motivasi dan Tantangan Mahasiswa dalam Berwirausaha: Perspektif Generasi Muda di Era. Journal Of Economic Research, 1(2), 58–69. https://doi.org/10.56799/joer.v1i2.9
Ratten, V. (2023). Entrepreneurship: Definitions, opportunities, challenges, and future directions. Global Business and Organizational Excellence, 42(5), 79–90. https://doi.org/10.1002/joe.22217
Sneha S. Sukalkar, & Dr. Bharati Pujari. (2025). Women Entrepreneurs: A Systematic Review on Problems, Challenges, and Success. International Journal on Science and Technology, 16(1), 1–7. https://doi.org/10.71097/ijsat.v16.i1.1952
Solesvik, M., Iakovleva, T., & Trifilova, A. (2019). Motivation of female entrepreneurs: a cross-national study. Journal of Small Business and Enterprise Development, 26(5), 684–705. https://doi.org/10.1108/JSBED-10-2018-0306
Sugiarto. (2016). Masa Depan Kewirausahaan Dan Inovasi: Tantangan Dan Dinamika Dalam Era Digital. Andrew’s Disease of the Skin Clinical Dermatology., 4(1), 1–23.
Sunilkumar Chovatia, S. (2024). Youth Entrepreneurship: Navigating Challenges and Leveraging Opportunities. International Journal of Science and Research (IJSR), 13(10), 1906–1908. https://doi.org/10.21275/sr241024165416
Suryaningtyas, D., & Wilujeng, S. (2017). Jurnal Ekonomi MODERNISASI. Jurnal Ekonomi Modernisasi, 5(2), 166–174.
Urhahne, D., & Wijnia, L. (2023). Theories of Motivation in Education: an Integrative Framework. In Educational Psychology Review (Vol. 35, Issue 2). Springer US. https://doi.org/10.1007/s10648-023-09767-9
Vamvaka, V., Stoforos, C., Palaskas, T., & Botsaris, C. (2020). Attitude toward entrepreneurship, perceived behavioral control, and entrepreneurial intention: dimensionality, structural relationships, and gender differences. Journal of Innovation and Entrepreneurship, 9(1). https://doi.org/10.1186/s13731-020-0112-0
Ward, A., Hernández-Sánchez, B. R., & Sánchez-García, J. C. (2019). Entrepreneurial Potential and Gender Effects: The Role of Personality Traits in University Students’ Entrepreneurial Intentions. Frontiers in Psychology, 10(December), 1–18. https://doi.org/10.3389/fpsyg.2019.02700
Downloads
Published
Issue
Section
Citation Check
License
Copyright (c) 2026 Masine Slahanti, Novianto Noegroho, Johanis Souisa, Soegihartono
This work is licensed under a Creative Commons Attribution 4.0 International License.
Access and Licensing
All articles published in Jurnal Maneksi (Management Ekonomi Dan Akuntansi) are available immediately upon publication without any embargo period. No registration or subscription fees are required to access our content.
To facilitate clarity and ease of reuse, Jurnal Maneksi (Management Ekonomi Dan Akuntansi) adopts Creative Commons licenses. By default, all articles are published under the Creative Commons Attribution License (CC BY 4.0). This license permits unrestricted use, distribution, and reproduction in any medium, provided that proper attribution is given to the original author(s) and source.
Copyright Policy
Authors publishing in Jurnal Maneksi (Management Ekonomi Dan Akuntansi) retain copyright over their work. By submitting and publishing with Jurnal Maneksi (Management Ekonomi Dan Akuntansi), authors grant the journal the right of first publication under their chosen open-access license. This ensures that authors maintain full control over their intellectual property while enabling broad dissemination and reuse of their work.
Authors are also encouraged to:
- Share their published articles in institutional repositories or personal websites, ensuring proper acknowledgment of initial publication in Jurnal Maneksi (Management Ekonomi Dan Akuntansi).
- Enter into non-exclusive agreements for further distribution, such as including their articles in books or other publications.
